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idDesign

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Identita sa nedá kúpiť, od začiatku je vaša.

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Sila konzistencie

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Aj keď náhoda dokáže vyniesť niekedy pekne vysoko, málokedy nám ukáže cestu ako ďalej. Koordinovaný a konzistentný vývoj jednotlivých súčastí identity je prezieravým krokom smerom k prítomnosti i budúcnosti.

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Minulosť, prítomnosť, budúcnosť.

História tvorby Korporatívnej identity (Corporate Identity – CI) sa začína tam, kde vzniká cielené odlíšenie značky, produktu či sociálnej skupiny. Firmy, skupiny, jednotlivci, ktorí jej nevenujú pozornosť sú na ceste do zabudnutia.

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idDesign

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Žijeme v mimoriadne dynamickej dobe. Skracujú sa vzdialenosti, stierajú hranice, každý deň sa objavujú nové poznatky a informácie. Stále sa nám ponúkajú nové príležitosti, nové zážitky. V tejto spleti vnemov našu pozornosť púta to, čo sa nejakým spôsobom odlišuje, vyniká, má osobité črty. Ostatné mizne v neprehľadnej kope.
Zostáva to, čo má výraznú identitu.

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Farba

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Farba je najstaršou informáciou s akou sa človek stretol a stretáva.

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Značka

Značka nie je len logotyp.

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Produkt

Pracuje len s jednou značkovou identitou, ktorá predstavuje produkt alebo skupinu produktov.

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WWW / CD

Identita v reálnom a virtuálnom prostredí.

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Projekt / Firma / Inštitúcia

Transparentná ale aj skrytá identita.

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Corporate Identity

Vyjadrenie identity určitého okruhu ľudí organizácie, národa, spoločnosti.

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„Sme to čo opakovane robíme. Dokonalosť potom nie je jednorazový akt, ale zvyk.“

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Aristoteles

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